📉Event Data

Organizations need a comprehensive system to monitor every aspect of the event, gathering data that can be inputted into analytical systems for insights. Some common metrics for conferences include attendance, revenue, referrals, ratings, social media buzz, participant retention, and others.

However, there is currently no efficient or streamlined tool or platform available to monitor and collect data for these metrics.

Companies utilize various tools such as social media handles and business tools to live stream the event, promote it, and gather feedback from the audience. However, it is challenging to determine if companies effectively utilize their data analytics systems for these purposes.

In general, these are the main obstacles faced in the events industry, particularly in the meetings and conferences market. Web3 is one potential solution to address these challenges.